Judah Flum

MARKETING STRATEGIST

MARKETING| OPERATIONS | PROCESS | STRATEGY

Campaign Management | Production Management | Creative Development | Trade Shows
Operational Effectiveness | Process Re-engineering | Project Management | Social Media

Designed and implemented communications plan using e-mail, telemarketing and website banners to expedite registration, training and transition of 600 servicers to 2 new servicing reporting systems.

Managed project lifecycle for direct mail business with a $60 million budget attaining a yearly average of 1.4 million customer resale subscriptions in an increasingly competitive and saturated market.

Reorganized telemarketing program revamping reporting system and forecasting process to improve and enhance reporting and projection of results and optimize call center staffing.

Responsible for all marketing and social media strategy.

Clients include: The Washington Post Company, LLC, CMW & Associates (GSA), Photo Art Solutions, LLC, Golf Joust by Verge Pipe Media, Interview of STATURE, JRosenthal & Associates, LLC, B.A.I., Inc.

Creative Development.
Managed creative development partnering with Silver Marketing to produce direct mail packages, inserts and advertising, including creative, offer and price tests.

Design and manage websites for clients including photography art, association speaker, and personnel placement.

Campaign Management.
Established schedule for campaign and met daily with department head to maintain schedule and resolve issues.

Execute social media strategy for product promotion including e-mail marketing.
Production Management. Created and monitored campaign grids, determined quantities for inventory, setup of promo codes and testing of order entry system.

Project Management.
Provided management for Direct Mail Acquisition Project Management following key employee departure.

Served as main contact for 8 agency clients, providing status for 31 active task orders.

Managed projects and business process for Disclosure and Master Servicing teams.

Project Management. Planned and executed multiple user acceptance testing executions for disclosure project implementation and production migration

Production Management. Administrated project lifecycles, testing, implementation and production launch, to deliver enhancements and accommodate 5 new required data fields for disclosure applications.

Operational Effectiveness. Managed disaster recovery exercise, business continuity plan and presence at contingency site.

Organization Management. Developed new structure to comply with the 2005 formal record retention policy using SharePoint and Interwoven TeamSite content management system. Updated 24 current procedures and 6 policies to corporate standards and assemble applicable policies.

Business Process Re-engineering. Led weekly meetings to prioritize and manage 36 Kaizen action items improving servicing processes.

Operational Effectiveness. Coordinated activities for Sarbanes-Oxley compliance for 3 disclosure teams.

Managed direct mail and telemarketing reactivations programs and prepared revenue projections for business review process with Executive Vice President.

Creative Development. Executed test plans that produced 10 new control creative packages annually and eight new formats over five years; package, creative, offer and list tests helped reduce mailing costs by 27%.

Campaign Management. Performed needs assessment for rebuild of selection grid process and campaign tracking system to maintain recent nature of data reducing staff time by 33% and meeting delivery schedule.

Business Process Re-engineering. Developed standardized cost and inventory management system as part of a Business Process Management taskforce using SAP software for Sarbanes-Oxley compliance.

Managed direct mail subscriber acquisition program, ensuring smooth transition of new subscribers to $20 million Alternative Health Program.

>Completed Project Management Skills Workshop with Learning Tree.
>Yellow Belt Training - Lean Six Sigma at Fannie Mae.
>Member-American Society of Association Executives and Membership Marketing Roundtable Planning Committee-Presented at Roundtables. Completed Membership Marketing Certificate Program.
>Completed The Dale Carnegie Course with 'Highest Award for Achievement'; Graduate Assistant.

>Social networking strategy and social media applications.
>Utilized and analyzed surveys for strategic planning for development of products and services.
>Model building to define list segments for package and offer.
>Performed market research studies.
>Recruiting and organizing volunteers.
>Budget and Forecast Management
>Test plan execution using HP Quality Center and HP Quick Test Pro applications.
>Proficient in systems including Access Marketing Database, Promo Tracking, SAP Accounting Systems, Exeros Data Compare, Sharepoint, MS Project, MS Office Suite, Visio.
>Performed in-depth data quality analysis and research, utilizing SQL, ad hoc reporting.
>Use QuickBooks to monitor, forecast, and analyze budget and process financial transactions.
>Federal Acquisition Regulation (FAR) and General Services Administration (GSA) Schedules.